About

Our team of experienced, passionate professionals is ready to take on your nonprofit direct response challenges.

Mary Getz,
Principal & Founder

With more than 15 years of experience in online communications and fundraising, Mary Getz has been the strategic and creative lead for digital campaigns for a diverse range of charitable, political and religious institutions. Mary’s thought leadership has helped her clients raise money, grow and cultivate their constituent base, drive advocacy actions and develop their online brands.

Her background in integrated marketing and multichannel campaigns paired with strong technical skills enables Mary to help clients bridge the gap between strategy and implementation.

She thrives on a challenge - whether that’s a new way to identify and view donor segments or leveraging emerging technology to expand an organization’s reach. She brings creativity and discipline to all aspects of her work driving campaigns to measurable new heights.

When she’s not trying out the latest social app or checking on a campaign’s current stats, you’ll probably find Mary at Nationals Park where she is a season ticket holder and avid baseball fan.


 
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Jade Nguyen Swanson,
Client Services

Jade is a seasoned professional in developing campaign strategies with over 15 years of nonprofit experience. Her success in constructing and optimizing the donor journey – from brand awareness to lead acquisition, donor conversion, cultivation, and retention programs – continues to fuel her drive to keep up with the latest platforms and services.

She has a history of success with various clients including national nonprofits, professional development associations, and arts and cultural organizations. She is passionate about building strong relationships between constituents - from house prospects to activists and donors - and missions themselves. Jade specializes in fundraising and all its intricate parts, from audience segmentation and email deliverability to the technical aspects needed for a successful program. She also has a keen focus on the relationship between MESG Marketing and our clients, relationships within the workplace, and the industry.

Jade currently serves as the Immediate Past President of the Direct Marketing Association of Washington (DMAW) chair and founder of the Annual Multi-Channel MiniCon, and is a regular speaker at industry conferences.

When she is not chasing her two daughters, Evie and Lily, around the playground, she can be found taking (or teaching) a yoga class. She is also a proud human to her rescue cat, Pierre, and poodle/spaniel mix, Johnny.

Katherine Parks,
Account Coordinator

Katherine joined us after a 15-year stint living in France, where she worked in human resources and then legal translation. As the owner of a small boutique translation agency, she gained an appreciation for working with mid-sized organizations, nonprofits, and NGOs.

After moving back to the US, she wanted to focus more on her core values by putting her passion for nonprofit innovation to work in her new role as Account Coordinator at MESG Marketing. She thrives on the challenges and joys of learning new aspects of project management, fundraising, and email production – all while keeping a healthy sense of humor.

She lives in beautiful Grapevine, Texas, where she loves spending time outdoors between the months of September and May. When she is not trying to keep up with her two hilarious young daughters and rescue pup Maggie, she enjoys pilates, reading, and trying new locally-owned restaurants.

 
 

Recent Presentations & Awards

 
 
  • Maxi Big Idea Award, League of Women Voters Yard Sign Campaign - Marketeam, 2023 (Mary Getz Digital Partner)

  • Gold Maxi Award Reinstatement/Lapsed, Smile Train Year-end Email Campaign, 2023 (MESG Team)

  • All-Star Panel: The Past, Present, and Future of Multi-Channel Fundraising, DMAW Multi-Channel Mini-Con 2023 (Mary Getz)

  • Somehow I Manage: Lessons for New Managers by Michael Scott*, Bridge Conference 2023 (Jade Nguyen Swanson)

  • Data, Dashboards and Warehouses – Oh My!, DMAW Digital Day 2019, June 2019 (Mary Getz)

  • Creating Effective Conversion and Stewardship Journeys, ANA Nonprofit Conference, February 2019 (Mary Getz)

  • Fulfilling The Promise: Creating Effective Conversion and Stewardship Journeys, Bridge Conference, July 2018 (Mary Getz)

  • Turning Web Traffic into Direct Mail Conversions, DMAW Data Strategy Forum, May 2018 (Mary Getz)

  • Gold Awards for Fundraising Excellence: Multichannel Acquisition Annual Operating Budget Under $10 Million, NonProfit Pro, 2016 (Mary Getz & Jade Nguyen Swanson)

 
 
 

 

Partnerships & Certifications